Josh Bezoni is one of America’s most successful health and wellness entrepreneurs. He’s also a startup investor, CPG brand advisor and philanthropist.

Bezoni has built, sold and invested in multiple health food, beverage and supplement companies that have sold billions of dollars of premium products worldwide.

Bezoni got his start out of college as the protégé to Bill Phillips, who created the sports nutrition company EAS (the first company to commercially sell creatine monohydrate). Phillips wrote the #1 New York Times best selling fitness book, Body for Life, one of the most successful fitness books ever written with five million copies sold. While Bezoni was at EAS, Phillips sold the brand for over $300 million to Abbott Nutrition.

Bezoni was co-founder and CEO of BioTrust Nutrition (www.BioTrust.com), which grew from zero to $100 million in revenue during its first 12 months in business. This made BioTrust the fastest growing supplement company in American history from zero to $100 million in one year.

Bezoni and BioTrust went on to sell over $1 billion of BioTrust branded healthy nutrition products. They sold to private equity for a nine-figure plus exit in 2022. Bezoni and his business partner, Joel Marion, owned 100% of the company at the time of sale with no debt or outside investors. As a result, Bezoni and Marion were named entrepreneurs of the year in various industry publications.

Josh was also an early investor and advisor to powerhouse nutrition and better-for-you food brands including: www.ONNIT.com founded by Aubrey Marcus and podcaster, comedian and UFC commentator Joe Rogan. ONNIT was sold to the mega brand, Unilever, for nearly $300 million in 2022. www.MAGICSPOON.com Bezoni invested in Magic Spoon at a $4 million valuation. It has since grown to over $300 million in value as a leader in the healthy, protein-rich cereal category with over $100 million in funding. Magic Spoon is sold nationally at Target, Costco and Walmart.

Bezoni is also an early investor in over 25 CPG and healthy living brands including:

Kreatures of Habit: Protein oatmeal

EquiLife: Health tests and nutrition products

Everbowl: Açaí bowl retail chain

Icon Meals: Healthy, home delivered meals Lil Bucks: Buckwheat snack foods

Outstanding Foods: Healthy-for-you snack foods

Joy Ride Candy: Delicious low-sugar candies

It’s Skinny Pasta: Healthy pasta alternative